Sneak a peek in the gym bag of anyone who’s serious about their physique and fitness and you’ll probably glimpse a protein shake. Sports nutrition supplements are growing in popularity because they deliver results you can see, fast!
The sports nutrition category is broad, ranging from protein powders and ready to drink shakes to energy bars, vitamins, minerals and other products. Supplementing a well-balanced diet will help you to fuel optimal performance. Whether training or competing, they can help you achieve your goals more quickly. Muscle is actually broken down during your workout. Supplements can boost the effectiveness of your workout by feeding your muscles what they need, when they need it, especially during the recovery period.
Protein contains amino acids which serve as the building blocks of muscle tissue. Protein is vital for repairing the muscle fibres torn during exercise and accelerating recovery times. Your body uses protein to get to work repairing the muscle fibres torn during exercise so they rebuild bigger and stronger. Within your diet, the best protein sources include: eggs, milk, cheese, meat, fish, poultry and soy.
The purity level of whey protein supplements play a key role in their efficacy. For example, several studies have suggested that hydrolyzed whey protein has much higher bioavailability than whole protein i.e. from food sources. Bioavailability refers to the nutritional effectiveness of the protein in terms of the percentage that can be used by the body. Moreover, it has been found that people who are sensitive to certain food compounds may be able to tolerate supplements much better than the actual foods they were derived from.
There are many different types of protein powders available. The successful application of sports nutrition is all about timing.
Fast-acting whey protein is used before and/or after training because it’s digested rapidly and is packed with essential amino acids, including Branched Chain Amino Acids (BCAAs) that are so important for muscle recovery. Whey is a by-product of cheese production. After it is collected, the raw whey goes through a series of processing steps to become Whey Concentrate, the basic ingredient found in many whey protein powders. Additional refinement is required to produce the purest form of whey known as Whey Protein Isolates (WPI). Rated at 90+% pure protein, WPI is recognised as the highest quality whey ingredient.
In contrast, a slowly digested casein protein is ideal at night. The majority of muscle rebuilding happens overnight so its unique time-release proteins support recovery when your body is normally fasting. Specialised proteins have been formulated for lactose sensitive (egg) and vegetarian (soy) consumers. There are also protein blends developed for performance as well as taste and convenience.
Whey protein shakes are a convenient and delicious way to top up your protein quota every day. See and feel the difference!
Sponsored by Optimum Nutrition (ON), the World’s No. 1 Sports Nutrition Brand.
ON produces an award-winning range of premium quality sports nutrition products including Gold Standard 100% Whey. ON only ever uses the highest quality ingredients to ensure our products always taste great, mix easily and deliver results.